Branding
Independent work
I specialize in the education sector; my client list includes Ohio State University, IIT Bombay, and Research Discovery, to name a few.
Client: Indian Institute of Technology Bombay (IIT Bombay) + Ohio State University
Brand identity for IIT Bombay-Ohio State Frontier Science and Engineering Research Center. A center dedicated to creating a global community of researchers, students, and industry.
The merging of elements from the two world-class universities symbolizes collaboration to advance the creation and translation of knowledge.
Client: Indian Institute of Technology Bombay (IIT Bombay)
Identity for IIT Bombay's Research Park. Set to provide Industries with the support to top research & groundbreaking technology by establishing a two-way flow of knowledge and resources between the industries and academics.
The symbol is formed from reduced letterforms IITBRP to represent a park and a visual semantics approach to represent Science, a flow of knowledge.
Client: Research Discovery
Brand identity and website for Research Discovery. A research program designed to engage motivated high school students to develop an original research project under the guidance of world-class research mentors.
The circle represents research as an ongoing process of innovation. Research is a continuous process of checking and re-checking, evaluating and analyzing, and repeating the entire process over and over again.
Client: Snap one
Brand identity for Snap one’s cloud-based monitoring system and ecosystem to connect all of its products. I worked closely with a product strategist and business storyteller to define the overall brand story - the brand positioning, brand name, and values.
Client: WTF
The identity for youth magazine Writing the future. It is a play of their initials W-T-F to form an asterisk, symbolizing issues discussed on the platform.
Client: ZeroStack
I designed the brand identity for ZeroStack, an emerging private cloud provider, while working with the brand experience team at Globant.
The fresh loop of Z & S represents ZeroStack as a young player with critical differentiators of a stackable and scalable solution.
Client: Indian Institute of Technology Bombay (IIT Bombay)
NCETIS is a joint initiative of the Ministry of Electronics and Information Technology (MeitY) and IIT Bombay under the Digital India flagship program of the Government of India. It aims to develop indigenous technology solutions for Internal Security forces in broad areas of Electronics System Design & Manufacturing (ESDM).
